Publishing a Book | Cover Design

Thanks for following along on my book publishing journey. In my last post I talked about the editing process. That’s probably the most important part in the whole complex process of releasing a book, but perhaps the most exciting part of the process is the cover design. That’s when it starts to feel real!

To get started, the publishing company asked me to fill out a questionnaire that outlined my vision for the cover. In my mind I very clearly pictured a path winding through tall trees with a small figure walking under their gaze. I really liked the idea of a blue-grey colour that captured the moodiness of a British Columbia forest.

I tried to give as much detail as possible for the designer. Doing this virtually through a questionnaire rather than in person was quite challenging. What seems clear to you might not seem clear and comprehensible to another person.

It took a week for the first draft to come back. I had been told that the first draft was unlikely to match what I was looking for, and sure enough that was the case. While the designer had included the elements I’d mentioned, they weren’t presented in a way that matched my vision. I knew I wouldn’t feel comfortable seeing this book cover on the shelves.

I immediately started to leave notes on the cover to help the designer make changes. A little less blue, a smaller figure, taller trees. In doing so, I had doubts about how effective how my feedback would be, and whether the proposed changes would be enough.

Then I recognized the main flaw. The cover image was more suited to a fantasy or horror genre, not to a memoir. While I still liked the idea of the setting, the colours were very mysterious and quite haunting. Even the font seemed more like the style you’d see on a sci-fi book. The cover didn’t match the theme of the book at all, and it was because my vision hadn’t matched the theme.

I reluctantly accepted that my initial vision for the colours would need to change slightly, in order to avoid confusing readers about the kind of book they would be reading. I began to consider the different colours I could use, but none left me inspired.

In my moment of contemplation, I suddenly remembered that a photo had been taken on my camera a few years ago that matched the vision I had. A small figure on a trail under tall trees. The crazy thing is that this photo was taken in the period featured in the story. Maybe it was all meant to be..!

Feeling inspired again, I decided to send this photo to the designer so they could use it for the cover. I also requested changes to the text font, size and positioning. At first I felt bad for potentially seeming picky and demanding. Then I reminded myself that I am paying for this service, and that the book cover is extremely important.

This isn’t the book’s cover image, but it’s definitely got some similarities!

The revised cover came back just under a week later, and it looked so much better! The designer had done a fantastic job of adapting the photo to the front and back cover. And because it was a photo owned by me, the book suddenly felt even more authentic and special. I began to feel really excited at the thought of people holding the book in their hands.

At this stage I edited the blurb slightly and requested a few minor revisions to the text styling. There were just a few small things that I felt could be tweaked before I felt 100% comfortable. The updated version was returned to me in less than a week, and it looked spot on.

Now I’m just waiting for my editor to finish the copy edit. It’s been three weeks since I sent my updated manuscript for the edit, and I’m feeling restless! The end is in sight and I just want to be reviewing those edits. However, I’m also very aware that high-quality editing takes time, and my book is around 120,000 words. I’d of course prefer the editor to put a lot of care into the process, than to rush through and compromise quality. But it will definitely be an exciting day when that email comes in…

I look forward to sharing Trail of Worth with you, once complete!

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